Google doesn’t disclose the factors they use in determining where a site gets ranked online. Because
of that, there is much speculation on what is the best way to improve a site and this leads to many myths. Cybernautic has spent much of the last ten years researching the types of factors Google is most likely to look at and we’ve pretty well figured out what is considered to be an ideal website. With that in mind, we’d like to correct four myths about SEO and SEO practices.
Myth 1: Companies that guarantee a first place rank
There is absolutely no way to guarantee a first place ranking on Google or any other search engine.
Be wary of any SEO company that says that can. Even Cybernautic admits there is no guarantee for the top spot. Google alone considers as many as 200 factors in ranking websites and their search listings change every day. However, often with just a handful of tweaks and changes, we can increase your rank into the top ten search results.
Myth 2: Keyword density is the most important factor in SEO rankings.
This isn’t necessarily true. While it is very important to watch your content and make sure you’re
using appropriate and relevant keywords, we think that the most important factor Google looks at is inbound links. A link to your site from another reputable site is like a referral and the more of those ‘referrals’ Google sees, the more likely you are to rank well. We can help increase the number of inbound links to your site from thousands of other websites.
Myth 3: Fully-Animated flash sites are the end-all/be-all of design and besides looking sharp, are the best way to optimize your site for SEO.
Fully-animated flash sites can be cool when done properly, however, they are very difficult for search engines to crawl and this will cause a flash site to rank lower in search results. Google is learning to understand fully-animated flash sites but this is still a long way from becoming a reality.
Flash is not all bad: it’s good to add animation to engage your users. However, Google has trouble understanding text that is included in flash graphics. You can counter this by including good text and relevant content on your site.
Myth 4: You don’t need to update the content on your website.
If your content is not updated on a fairly regular basis, Google assumes that your information becomes outdated. Users too, will notice when you haven’t updated your site in a long time and will be less likely to visit your site. Google will notice if you actively maintain your site and keep the
content fresh; as a result, you will get a higher ranking in search results. They want to send users to the most relevant sites and the only way you can show that your content is relevant is to update it continually.