Baxter’s American Grille is a high end restaurant, featuring an extraordinary menu of culinary delights.
The goal of the website was to visually communicate the unique atmosphere of the restaurant. The furnishings feature distinctive patterns in a dimly lit environment and we tried to reflect that in the design of the website. Furthermore, they had a professional photographer take shots of the interior and exterior of the building as well as shots of several signature dishes. This made our job much more exciting. By featuring the photos on the side of each page, we were able to use a stark minimal design for the content that served to enrich the quality of the photos while still communicating effectively to website visitors.
We implemented the Cybernautic Content Management System which allows Baxter’s staff the ability to update the photos and text on their website in order to keep returning visitors in-the-know on the ever-changing selection of menu items offered. This allows Baxter's chef to remain creative, while effectively sharing a list of constantly evolving items on the menu. In fact, frequently updated site content is one of the top reasons people will return to your website. We encourage all of our customers to utilize the content management system to keep their website visitors up-to-date.