The Bloomington Prairie Thunder professional hockey team was using a popular website service for minor league teams called Infinity Pro Sport but they were disappointed with a substandard look and feel of the site, and the complex system for navigating and managing the website. They explained how cumbersome the site was for their staff to manage and they knew the site was not a big hit with their audience. So they approached us about giving the website and radical new look and just a few months later we delivered.
The new Prairie Thunder Hockey websites featured a slider on the home page that features the latest news and game center updates and highlights. The animation is simple but fully compatible with iphones and ipads to maximize visibility. The data from the game center is also automatically generated through third-party data provider for minor league hockey teams, so the Prairie Thunder staff doesn’t have to update that information manually, saving them time. This layout is also significantly easier to use than their old website. We stripped ALL unnecessary components out of the website so we could give users what they really want, and we created a unique new way to display sponsor ads that was highly visible without being totally intrusive in the web visitors experience.
The new look and feel of the Prairie Thunder website was so successful that the organization adopted the new website look and feel to drive their overall marketing campaign!
NOTE: Within 1 year of launching the new Prairie Thunder website, the Triple-A Peoria Rivermen hockey team took note and called Cybernautic for a complete redesign too!
Chad Bevers from the Bloominton Prairie Thunder said this about his experience with Cybernautic:
"Prior to using Cybernautic, we were using a standard cookie-cutter sports team website. What we really wanted was a site that would separate us from other teams, something that was unique, informational and easy for our Fans to use. After consultations with Cybernautic they were able to assess our needs, provided recommendations and in turn created an amazing website specifically customized for us. With the use of our logo, colors, and images they generated a distinctively attractive design. This new look created the foundation from which a new brand for Bloomington PrairieThunder was built. Simple menus and proper organization made our site “the” source for PrairieThunder information. We have received nothing but positive feedback from our fans and the community, and highly recommend Cybernautic for all your website design needs."