Brady Homes has locations in Bloomington-Normal, Peoria, Champaign, Springfield, and Bourbannais. They wanted a website that would consolidate all locations under one roof, but still make it easy for their customers in each area to find what they were looking for. This is where the flash tool on their home page comes in. Cybernautic designed a flash tool that profiles each of the five areas that Brady Homes does work in, and when a visitor clicks on one of those links, they are given a set of options that allows them to navigate through each neighborhood within that city that Brady is building homes in. This makes it easy for visitors to choose their city and then choose the neighborhood they want to learn more about. This is a great way to get visitors started in the process of building or buying a new home.
After meeting with Brady Homes to discuss what was important to their customers, we found that it was essential to setup a micro-site for each of their subdivisions. These micro-sites look like BradyHomes.com but have a different menu and have a completely different purpose. Each micro-site includes essential information about each subdivision as well a a list of the homes that Brady Homes has available in each subdivision.
But because the housing market changes so rapidly, Brady Homes wanted to be able to create new subdivision micro-sites whenever they want. So we built a system that would allow them to generate new micro-sites whenever they started working in a new subdivision.
Brady Homes often has a lot of spec homes...homes that are for sale. And they wanted to publish information about these homes online quickly and easily. However, they did not want to integrate MLS search capabilities because they are not a licensed brokerage. So we worked with the Brady Homes staff to produce a tool that allows them to create their own home profiles on the fly, and they can create as many of them as they want for each of their 5 geographic areas they operate in. This has become the most trafficked page on the entire website...which is the whole point...sell homes!
Extreme Makeover: Home Edition
Cybernautic partnered with Brady Homes in 2009 on an episode of ABC's Extreme Makeover: Home Edition. Here is what Ed Brady had to say about our participation on that project:
"Cybernautic generously volunteered their services and donated countless man-hours acting as a media liaison to organize and promote the (Extreme Makeover: Home Edition) project. They created the website which was the portal for organizing thousands of volunteers and donations. The Cybernautic team also maintained updates on the various social networking sites for the duration of the project. They even volunteered time to work on the actual house themselves. Thanks to their dedication, we were able to organize the skills, resources, and materials to get the job done and the community was able to stay up to date and watch the transformation unfold."