
AUTOMATED MLS LISTINGS
Coldwell Banker encourages
prospective home buyers to find their new home by searching through
every MLS listing in the area online. And what happens behind the scenes
is even more impressive than the accurate results provided to their
clients. Coldwell utilizes the Cybernautic XMLS System to automatically
load the latest MLS listings every single day. For Coldwell Banker, this
translates into less site maintenance, lower overhead, and a powerful
new tool for prospective home buyers in Central Illinois.
THINK THAT'S IMPRESSIVE?
Since Cybernautic built the CBHOA website, we have helped them grow their lead pool so that now the website is where the vast majority of their leads come from. As of fall 2009, over 60% of all leads that ended in a home sale came in through the website, dwarfing the next best source of leads that end in a sale.
Coldwell's website traffic increased by nearly 50% immediately following the launch of their new website, and online contacts increased by more than 30%. Since then, traffic is up several hundred percetage points and online leads dominate all other forms of marketing CBHOA currently deploys.
In an average month, we dish out approximately 2.5 MILLION pages of content to nearly 30,000 individual people every month for CBHOA!!! Those are huge numbers considering there is only a total population of approximately 150,000 people in their market.
We can help you improve traffic, leads and sales to your website too. Contact Us today!