Doud Builders was looking for a website to promote three primary areas of their business:
Buying an Existing Home
To accomplish this, we suggesting building a section dedicated to their available spec homes, homes in progress, and recently sold homes. Each of these sections satisfies a different need for potential customers interested in buying an existing home from Doud, and we wanted to make as much information available to the consumer as possible.
Building a new Custom Home
To accomplish this, we suggesting building a library of existing floor plan styles and a section to profile available subdivisions. We did this with a special emphasis on The Grove subdivision, a subdivision where Doud Builders was particularly interested in building homes. Our goal was to empower someone interested in building a new home with all of the information they could need to begin the process of dreaming up the specifics of their new custom home.
Renting an Apartment
The third emphasis of this website was to provide information on Doud Builders' Rental properties to those that might be interested in renting from Doud. We not only provided in-depth details about the units available for rent, but we created a section that Doud Builders could use to share rental forms with their tenants. This includes forms like Rental Applications, Rules, and Cosigner Agreements.
Beyond that, we were able to put many of Doud Builders' beautiful photographs to use by using a new coding technology that allows them to upload standard photos while their Content Management System automatically sets the images at an angle, so the photo could be displayed on the website more like photographs dropped onto a table top. The goal for Doud Builders was to make the site feel more personal and more real than most websites that simply display text on a screen.
