A World Class Website for a World Class Golf Facility
The All Seasons Golf Learning Center is a Golf Range Magazine Top-100 golf range. The GLC (Golf Learning Center) features a double decker, lighted, heated all season driving range. They also provide lessons, club fitting, and have an outstanding pro-shop that offers brand like Mizuno, Titlist, Cobra, Tour Edge, Ping, Cleveland, TaylorMade, Nice, and Callaway. In addition to the wide assortment of clubs and related golf gear, they use hi-tech video recording devices to analyze your swing to improve your game. Obviously, the GLC is a top of the line facility. That meant they needed a top of the line website and they called on Cybernautic to deliver a huge drive.
Improving the Swing of Things
We designed a website that focused on three primary goals of the GLC: The Driving Range, Golf Instruction, and the Pro Shop. This is evident in the main flash header on the website. We also setup a Blog so Golf Pro and General Manager, Eric Micheletti, can post information about the latest happenings and equipment specials at the GLC. The new look has not only improved traffic to the website, but it's also improved the amount of time that visitors spend on the website and the average number of links that a visitor clicks on during each visit. That's improving the swing of things.
The Pro Shop Web Video Tour
One of the best features of the GLC is their extensive selection of equipment in the Pro Shop. They had always felt like web visitors never really knew how great the pro shop was until they came in to see for themselves. So they wanted a way to show people the pro shop, but do it on a budget. We immediately suggested a web video that uses photos with motion transitions and licensed music. The result is an web video that rolls through several images from the Pro Shop and set to music that perfectly fits their target demographic audience! Check out the All Season Golf Learning Center (GLC) pro shop video tour.
Driving Traffic
We've provided dozens of tips for the GLC staff to help improve their search ranking with Google. This has helped improve traffic and because the additional traffic is highly targeted (people looking for golf gear, lessons, a driving range, etc...) the response has been great. We look forward to help the GLC even more in the future.
