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What is Search Engine Optimization?

Search Engine Optimization (SEO)


Search Engine Optimization (SEO) is the process of making enhancements to your website to improve its rankings in major search engines like Google® Bing® and Yahoo!®, three of the most important places to drive traffic, leads and sales to your website.


Our goal is to optimize your website so that it ranks as highly as possible is the organic search results for keywords that your potential customers will use to try to find you. Our SEO specialists will work with you to outline the most effective keywords for your website.


Improving the search ranking of a website is a long process, but the payoff can vastly improve the traffic, leads, and sales to a website. Most of our SEO customers can expect to see traffic counts double as a result of our work, but many clients see even better results (as high as a thousand percent increase in traffic). Imagine doubling the number of customers calling your business or walking in your front door. SEO can effectively do that for your website.


Pay Per Click Advertising vs. SEO


When a keyword or phrase is entered, search engines produce two types of results - paid search ads, also known as Pay Per Click ads or "sponsored listings", and natural or "organic" results. Pay Per Click (PPC) advertising works together with Search Engine Optimization (SEO) by giving you immediate visibility in the sponsored listings while you are building your natural search results over time.


Getting your website to rank as high as possible in the natural search listings is accomplished through Search Engine Optimization (SEO).


Getting your website to appear in a sponsored listing is accomplished by developing a Pay Per Click advertising campaign.


Let us help you find the best mix of PPC and SEO for your business.


Social Media, Mass Mailers and Blogs


Search Engine Optimization (SEO) and Pay Per Click (PPC) are not the only ways to improve traffic to your website. There are several other incredibly powerful tools that you can put to use to help drive up traffic, leads and ultimately sales.


Social Media – Social Media sites like Facbeook, Twitter, YouTube, and Yelp can drive an incredible amount of traffic to your website when setup correctly and updated regularly. We can help you determine which social sites are worth you time and investment and we can work with you to develop the right strategies for making the most of those sites.


Click here to learn more about some of the strategies we use to drive traffic, leads and sales through some of the largest social networks on the internet.


Mass Mailers – It is essential to stay in communication with your customers and to keep your businesses name in front of them. Sending a regular mass mailer is a great way to maintain good relationships, share updates, and drive traffic to your website. We can design a graphical mass mailer layout that matches your website and we can help setup a mailer sign-up form so users on your website can subscribe to your mailer. Additionally, we track and provide numerous reports and statistics on how users engage with your mailers. Our reports can tell you how many people click a link, which links are most popular, who they forward the mailer to, and other important stats for building more effective campaigns.


Click here to learn more about how our mass mailer program can improve client communication and drive traffic to your website.


Blogs – Blogs are a great and easy way to share information and updates with web visitors. But it’s also a really important way to drive traffic to your website by informing users about your products and/or services. We can custom design a blog to match your website and show you how to most effectively integrate a blog with your website.


Click here to learn more about setting up and using blogs to market your website.

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