La Cornue designs & handcrafts the finest ovens & ranges in the world. The deep attention to detail & quality that defines their unique aesthetic required a world-class website that we were thrilled to produce. La Cornue invited us into the marketing process as they were going through a deep rebranding process for the North American market. Our job was to make a French brand with a unique style, more accessible in a modern North American kitchen.
We were also challenged to invite users into a deeper color exploration experience. Our answer to that is the "Design Your Own" tool. Customers may customize their own model, size, color, and rangetop. Once complete the specs can be sent to a designer, shared on social media or downloaded.
The custom built "Design Your Own" tool has led to a 1,333% increase in quote requests.