5 Ways to use Pinterest to Take Your Small Business Viral
What exactly is Pinterest? It’s a social media website that
allows you to “pin” images that you like and share them with friends (called “repinning”). This is great for businesses like artists,
jewelers, photographers, fashionistas, home decorators, etc. Users that like your images will “pin them”
and share them with their friends.
If you’re an expert in your field, it’s a good way to
illustrate your knowledge, and to get credibility and exposure. But what if you’re not a business solely focused
on visual presentation. How can you use
Pinterest to your advantage?
Pinterest can be a great way to drive traffic to your site,
even outperforming Facebook. So what
are some things you can do to take advantage of that?
- Sell your products.
Interact with your users.
Showcase photography of what you have to offer. If you’re a realtor, show off your
homes. If you’re an engineer, show off
some of the things you’ve designed. Show
some images of your staff at work. Put
up anything that your users might find interesting, and draw them in.
- Hold a contest. Have
users choose captions for photos that you’ve pinned. Choose the best caption,
and give the person who created it a prize or discount on one of your products
or services. Let people pin images of
themselves with your product, and choose your favorite from among them. This can
be a good way to find out which of your products is most popular too.
- Give your clients inspiration. Pin photos of your services and people using
your services so that people can understand visually why you offer a legit service
and why it would be worth their time to utilize that service. Brainstorm ways that your clients can use
your products or services.
- Get some market research done. Pin pictures of products or services you
offer and get people talking about what they like or don’t like about
them. Get them to share with their
friends and offer their opinions. Make
sure that you’re following these repins though, so that you can address any
potential problem areas quickly.
- Let people discover you.
Raise awareness, expose your brand to a wider audience, let people find
out why your product or service rises above the rest. If you’re a realtor, apartment management company,
product manufacturer, or otherwise have a large gallery of photos on your
website, integrate that site with Pinterest so that people can pin your photos
and talk about why they like what they see.
There’s no doubt that Pinterest is on the rise. From images of delicious foods, to stylish
clothing, to fantastic new products, there is no limit to the images that you
may find on Pinterest, or to the way you can use these to promote your products,
images, and relationships with your social-networking-friendly customers.
Blogging • How To • Social Media