Microblogging - managing Twitter
August 15, 2009

So you’ve visited www.twitter.com and set up a Twitter account for your business. What’s the next step? How do you get started?  First, there is a bit of terminology you should familiarize yourself
with.  When you use Twitter, you create “tweets”:  you have 140 characters to say whatever you want to say.  Sending these tweets is known as “tweeting”.  You can access your Twitter account through the web, your iPhone or Blackberry, or even through desktop applications like TweetDeck which you can easily download and install right onto your desktop.
It can be difficult to know what to tweet about, how to get people to follow you, and even to know what Twitter can actually do for your business.  Here are a few suggestions to making the most out of your business Twitter experience:

  • Add yourself to http://wefollow.com/.  We Follow is a directory for Twitter that allows you to select three categories under which people can find you.  You can choose geographical categories or industry categories that will allow people with similar interests to find you. 
  • Fill out your profile completely.  Add as much information as you can and be sure to include a link to your website. This is a valuable inbound link for you (one that Google sees and likes) and it lends credibility to your Twitter presence.  Include links to your blog too and don’t forget to remind people to visit them occasionally when you are Tweeting.  Be mindful though that you don’t spam people or they will stop following you. 
  • Start following interesting and valuable people.  You can use the We Follow directory to find people to add and to tweet about your company to, searching by the same criteria you used when you signed up.  Pay attention to those whom others recommend to see who others think is worth following. Notice how many followers that person has, what information is on their profile, and where their links lead you.
  • Join conversations.  Find out what others are talking about and put your two cents in. People are drawn to Tweeters who engage with others and reply to the threads that others have started.  Plus, joining a conversation gets you involved in a forum where you may be able to
    talk about your own experience and refer people to your website.  Be timely – respond to others who have mentioned you straight away instead of waiting.  This lets them know you are interested in what they have to say and that in turn will interest them in what you have to say.
  • Learn how to search.  Twitter search allows you to search what people are talking about right now. You get to see what customers and clients like and dislike about the companies they use, the services they require, and maybe even your own company. Reporters even use Twitter to gather news about people and to get stories from people who are live at events.  Know what your audience is interested in so that you can capitalize on that.



Though it can sound complicated at first, Twitter can be a fantastic tool for your business and you don’t have to spend a ton of time using it.  You can tweet a few times a week or several times a day and still get plenty of good information out about your company and plenty of good traffic to your Twitter profile and ultimately to your website.  Inbound links are the whole goal:  to drive traffic and leads to your site.