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Massachusetts Farm Bureau
Federation
Custom Agriculture Website Design

The largest general farming organization in the Commonwealth, the Massachusetts Farm Bureau is proud to be an advocate for local farmers, representing almost 6,000 member families in 12 counties. The MFBF and its affiliated organizations work together to create and increase opportunities for corn growers in the Commonwealth and across the United States.

The Challenge

The Massachusetts Farm Bureau came to Cybernautic's custom web design team ready for the next iteration of their website. As the world incresingly moves more and more into the digital space, the MFBF needed a website that would help them bridge the gap between old school and new school, humanizing their work and improving the approachability of their organization. 

"statistics catch people's attention, But stories keep it!"

 

NCGA understood that focusing on the stories of the people that are impacted the most by their work is one of the best ways to engage their audiences and bridge that gap between the politics and the people.

The Results

The MFBF's new site resulted in a clearer navigation and a much more straightforward user experience. Their main areas of focus were brought to the front, and popular site destinations were made even easier for new users to find. The site now contains more tools than ever to ensure their website remains the primary driver of new communication for their organization.

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