Finding Time For Social Media
Apr 29, 2010

In response to an article called, 5 Ways Blogs Can Boost Your Business, someone asked, “How does one find time to Twitter, Blog, and do real work?"  In considering an appropriate answer, the following questions came to mind:

How much time does it take to tweet or write a blog article?

What is the purpose of tweeting or blogging or, what is the benefit to your business?
Does the benefit to your business justify the time spent to tweet or blog?
What can you do to reduce the amount of time it takes to tweet or blog?
If you don’t have time to tweet or blog, should you hire someone to do it for you?

Depending on how well you know the subject matter you wish to share, tweeting can be done very quickly.  With only 140 characters allotted per tweet, you could make a post in about 1 minute. Sounds reasonable, doesn’t it?  However, blogging can be more time consuming – rather than being limited to 140 characters, you have virtually unlimited space, so blogging can be much more difficult to accomplish quickly.

In order to determine which is best for you, you must ask yourself: what is your purpose of tweeting or blogging for your business?  Blogs are a great way to share a company's expertise, drive traffic to your website, and connect with potential customers. Also, business blogs, like tweets, provide your small business with a chance to share your expertise with a large audience, particularly if you master the ins and outs of blogging like how to get other bloggers to link to you.  Twitter is even quicker and it’s a great way to inform your followers of your latest news, to relay new opportunities to them, and to share links to your website (building yet more traffic) or to articles they will find relevant.

But, do these benefits outweigh the hassle of sitting down for that one minute to tweet, or for those ten minutes to blog?  What if you’re so busy that you can’t spare ten minutes out of your schedule?  How do you justify spending time blogging or tweeting?  Consider: for the effort and cost required, tweeting and blogging are among the most effective marketing and communication tools in existence today.  You will not find a cheaper method of reaching out to hundreds or even thousands of consumers and capturing their attention.

So what can you do to reduce the amount of time it takes to do the activities so that you can go about the business of doing what it is that you do?

First, you can use existing material.  You can repost articles others have written that relate to your business or industry.  You can also post links from your own website.  By using existing material, you eliminate some of the time needed to craft a tweet or blog entry.  However, if writing is not your forte, you have another option:

You can hire someone else to tweet or blog for you.  There are companies out there (including 

Cybernautic) who will offer to handle your Twitter, Facebook, and Blogs so that you don’t have to spend the time doing it yourself.  If you simply don’t have the time, find a professional who not only has the time but can create quality content that will give a good impression of your company.   In this way, you can still reach the untapped potential of thousands of social media users, while doing the work that you need to do - the work that you do better than anyone else out there.

If you want to get into Tweeting and Blogging but you don’t have time or aren’t sure where to start, 

contact someone today to find out what it’s all about and how your business can jump into the Twitter or Blogging world without detracting from the time that you value so highly.

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