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Pay Per Click
Web Marketing
Only pay for results, like clicks to your website or calls to your business.

Pay-Per-Click—from search ads to retargeting and display—can play a major role in your online marketing strategy. On average, businesses make $2 in revenue for every $1 spent on Google Ads. When you advertise with Google Ads, you're making an investment in your business's future. Plus, with 86% of consumers using search to find local businesses, you can't afford to be missed. But it takes more than buying clicks to succeed. It's also vital that you invest time to regularly review and audit the results, fine-tune and adjust the ad spend often and the competitive landscape is constantly changing. It can take a tremendous amount of time to build and run your own ad campaign.

 

That's where we come in.

Pay-Per-Click—from search ads to retargeting and display—can play a major role in your online marketing strategy. On average, businesses make $2 in revenue for every $1 spent on Google Ads. When you advertise with Google Ads, you're making an investment in your business's future. Plus, with 86% of consumers using search to find local businesses, you can't afford to be missed. But it takes more than buying clicks to succeed. It's also vital that you invest time to regularly review and audit the results, fine-tune and adjust the ad spend often and the competitive landscape is constantly changing. It can take a tremendous amount of time to build and run your own ad campaign.

 

That's where we come in.

Plan

Our team of web marketing experts, along with your strategist, will work with you to understand your primary goals and develop a plan for your PPC advertising that will make the most of your investment.

 

  • Understand Your Goals (i.e. more phone calls, website leads, newsletter sign-ups, online checkouts, in-store visits, increasing brand exposure, etc...)

  • Keyword Research

  • Competitive Analysis 

  • Audience Analysis

  • Minimizing False-Positives

  • Maximizing Results

Develop

Our team will develop compelling ads that represent your brand, setup your account, and set your daily budget.

 

  • Create ad copy

  • Develop / design landing pages to improve performance

  • Setup conversion tracking

  • Target relevant locations or customers by geography

  • Build audiences

 

Launch

Once your account setup is complete, we launch and optimize. Our team will monitor your campaign to make sure that it is being placed in front of the right people, fine-tuning along the way to ensure you get the most out of your investment.

 

  • Monitor conversions

  • Add negative keywords

  • Find new keyword opportunities

  • Minimize cost per click to maximize results

PAID SEARCH OPTIONS
Search Ads
  • Show up in Google search results when users search for the services you provide
  • Setup location extension to be seen in the map results
  • One-step Click-to-Call conversion opportunities
  • Increase brand awareness
Display Ads
  • Visually showcase your products and services
  • Give users a seamless visual experience from your ad to your website
  • Show up on millions of websites and apps within the Google display network
Remarketing
  • Similar to display ads, but more targeted to your specific users
  • Reach users after they have interacted with your business to remind them to come back
  • Create contextual ads geared towards engagement with specific content and pages of your website
Let'sTalk
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