Web Accessibility means that your website can be used by anyone — no matter their impairment or how they use the internet.

Did you know that blind users utilize screen readers to access website content, or that some fonts are easier to read than others for people with Dyslexia? Often, these users are left behind when it comes to a site's web design, but it is important to think about the user experience for those that require accommodations such as needing to increase text size or navigating a website using a keyboard. Around 20% of users on the web today require accommodations to use your website, which means that up to 20% of your traffic won't have the best experience with your website if it is not ADA-compliant.

What does that mean for you?

A poor user experience can not only cause people to leave your site, but it can also contribute to a negative view of your brand as a whole. In terms of usability, a site that alienates a fifth of its total traffic is setting itself up for failure. Even if the user doesn't leave your site immediately, a dissatisfying user experience makes it very unlikely they will return. You may not notice the effects in the short term, but the loss of repeat customers will have largely negative repercussions in the long run. Overall, ignoring website accessibility can have implications regarding lawsuits, your customer base, and your business' SEO.

1) Online users that require accommodations aren't a significant portion of website traffic

• 20% of the users on the web today require some sort of accommodation to use your website.

2) An accessible website is a boring website

• In previous years websites had to be boring and simple, but not anymore! Even our most custom websites can incorporate the accessibility widget. 

3) An accessible website is expensive!

• Truth be told, the accessibility widget is a small price to pay for the protection it provides against costly compliance lawsuits. We like to think of our widget as an insurance plan—an umbrella policy, if you will—saving you the expense of having to pay thousands of dollars for legal fees if someone were to sue your company!

• Typically, you would have to hire an employee to keep up with making sure your site is always accessible to impaired users but this widget allows you to do that at the fraction of the cost and time that would be required from manual mitigation by an employee!