Young America is a long-time client of Cybernautic® and one of the largest property management companies in Bloomington-Normal. They provide housing to tens of thousands of people every year, which means they need a website that is built to perform.
They came to us as they were overhauling their brand and marketing because they wanted a new website to match. With the ever-increasing popularity of mobile devices among college students and young adults - YA’s primary demographic - it was crucial to approach this project with a mobile-first mentality.
To cater to their mobile audience, we utilized Progressive Web App (PWA) functionality to mimic the user experience of a native application. Users can subscribe to push notifications, add the website to their mobile device homescreen, and use their geographic location to find the best apartments near them.
Young America also wanted to focus more on their residential apartments, so we segmented their site to target students and residents separately. The site delivers personalized results based on a user's indicated preferences. Users can apply filters to narrow down their search, and our pre-filtered landing pages help them find their dream apartment in as few steps as possible.