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Lynx Grills
A New Look for a Quality Brand

Lynx Grills, a luxury grill retailer, came to us because of the work they had seen us do with other high-end appliance companies. They employed us to re-design, re-engineer and re-think their web strategy. Lynx had recently gone through a brand refresh and wanted their online brand to match the quality of their product.

The Challenge

The challenge for Lynx Grills was to add value to an already-established and largely-successful business. Lynx saw the work we’d done for other companies in their market and tasked us with not only building a website that complimented their brand and products but also building a tool that would make day-to-day tasks in the business easier. 

Product Landing Pages
Full size images with text overlay
Recipe & Product page layouts
A Gallery
That Converts

With access to beautiful, professional photos, we built a unique photo gallery for their site. We added a function that allows them to identify and link to the products you see in the photo without needing the help of a developer.

Request A
Custom Design

The custom design center allows you to select the products you want and submit a request for a quote from your local Lynx dealer. It also gives users the option to request a custom design from a professional based on the items in their wishlist.

Recipes For
Your Lynx Grill

With access to hundres of recipes from Lynx culinary professionals, we built a categorized and filtered recipes page to help users explore new recipes to try out on their Lynx products.

Site features include a robust product filter, product wishlist/favorites functionality, design center (for making requesting a quote a breeze), and a "find a dealer" custom map tool.
The Results

Lynx received a website that exudes the same luxury as the products they sell. Working with Cybernautic, Lynx saw an increased flow of customers and a website that could handle it.

 

View The Website

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