Google Paid Ad Plan Features Explained

Our team of Web Marketing experts have worked hard to ensure every one of our Google Paid Ads plans is chalk full of features that we know set PPC campaigns up for success, and ensure long-term impressive ad performance.


Every single one of the features listed and explained below is included with every PPC plan we offer!

Our team of Web Marketing experts have worked hard to ensure every one of our Google Paid Ads plans is chalk full of features that we know set PPC campaigns up for success, and ensure long-term impressive ad performance.


Every single one of the features listed and explained below is included with every PPC plan we offer!

Planning & Strategy

Establishing Goals

Establishing goals for Google Ads involves defining clear and measurable objectives that align with your overall marketing strategy, such as increasing website traffic, generating leads, or boosting online sales. By setting specific goals, we can track progress, evaluate campaign performance, and make data-driven adjustments to optimize your Google Ads campaigns for success.


Keyword Research

Keyword research involves identifying relevant search terms or phrases that potential customers are likely to use when searching for your products or services. Our goal is to identify these key phrases to increase your visibility and attract qualified customers to your website. This process typically includes analyzing search volume, competition, and relevance to your products or services, ultimately optimizing ad campaigns for maximum effectiveness and return on investment.


Competitive Analysis

Competitive analysis entails examining the advertising strategies and performance metrics of your competitors. Often this includes analyzing a competitors ad copy, targeting methods, and budget allocation, to identify strengths, weaknesses, and opportunities for maximizing your campaigns. Ultimately, our goal is to enhance the overall effectiveness and competitiveness of your campaign. This process also helps us gain insights into market trends, competitor positioning, and consumer behavior to refine the strategies we use for you to achieve better results in Google Ads campaigns.

Audience Analysis

Audience analysis involves studying the characteristics, behaviors, and preferences of your target audience. We utilize data such as demographics, interests, online activities, and purchase history to create highly targeted ad campaigns that resonate with specific audience groups, ultimately maximizing engagement, conversions, and return on ad spend. This process enables us to tailor your messaging, creative assets, and campaign settings to effectively reach and engage with the right audience segments, driving better results and ROI in Google Ads campaigns.


Cost Per Click Research

Cost per click (CPC) research involves analyzing the average bid prices for keywords relevant to your business. We consider factors such as industry survey data, competition, search volume, and quality score, to determine the potential cost of acquiring qualified customers. By understanding CPC trends and estimating the likely cost associated with different keywords, we can budget effectively and optimize our bidding strategies to deliver results while maximizing the efficiency of your ad spend.


Cost Per Conversion Research

Conversion research involves analyzing data related to user actions taken after interacting with your ads, such as purchases, sign-ups, or form submissions, to understand which keywords, ad copy, targeting criteria, and landing pages are most effective at driving results. By identifying conversion trends, patterns, and insights, we can refine your campaigns, allocate resources more efficiently, and optimize our strategies to maximize the return on investment (ROI) from Google Ads.

Account Setup

Geographic Targeting

Geographic targeting allows us to specify the locations where your ads should be shown, based on factors such as country, region, city, zip code or even radius around a specific location. By targeting geographically relevant areas, we can tailor your ads to reach audiences in specific locations, ensuring your campaigns are relevant to local markets and maximizing the effectiveness of your campaigns.


Ad Extensions

Ad extensions expand the information displayed in an ad, providing additional details like phone numbers, links to specific pages, or location information to enhance an ads visibility and relevance. These extensions improve ad performance by offering your customers more context and options to engage with the ad, ultimately increasing click-through rates and driving conversions.


Conversion Tracking

Conversion tracking allows us to measure the effectiveness of your ad campaigns by tracking specific actions that users take after clicking on an ad, such as making a purchase or submitting a lead form. By accurately attributing conversions to individual ads, keywords, and campaigns, we can optimize our targeting strategies, allocate budget more effectively, and maximize the return on investment from your Google Ads campaigns.

Building Audiences

Audience building involves creating customized groups of users based on various factors such as demographics, interests, behaviors, and interactions with a website. By targeting specific audience segments with tailored ads, we can effectively reach potential customers who are more likely to be interested in your products or services, improving ad relevance and driving better results in their campaigns.


Campaign Setup

Campaign setup involves creating structured advertising initiatives within the Google Ads platform, specifying parameters such as campaign type, budget, targeting settings, ad groups, keywords, and ad creatives to align with the your goals and target audience. Proper campaign setup is essential for effectively reaching the desired audience, optimizing ad performance, and achieving the desired outcomes from Google Ads.


Ad Group Setup

Ad group setup involves organizing and grouping related keywords and ad copy within a campaign to target specific themes or audience segments, allowing for more precise targeting and ad relevance. By structuring ad groups effectively, we can tailor your messaging, optimize bidding strategies, and improve the overall performance and effectiveness of your Google Ads campaigns.

Account Maintenance

Account Management

Account management involves overseeing and optimizing the various components of your Google Ads account, including campaigns, ad groups, keywords, bids, and budgets, to achieve your marketing goals. Effective account management requires continuous monitoring, analysis, and strategic adjustments to ensure optimal performance and return on investment from your Google Ads campaigns.


Ad Copy Optimization

Ad copy optimization involves refining the text and messaging within ads to improve their relevance, click-through rates, and overall performance. By testing different variations of ad copy, adjusting language, calls-to-action, and highlighting unique selling points, we can attract more qualified clicks and increase the likelihood of conversions from your Google Ads campaigns.


Conversion Monitoring

Conversion monitoring is the process of tracking and analyzing user actions on a website, such as purchases, sign-ups, or lead form submissions, and attributing them back to specific ad interactions. By monitoring conversions, we can measure the effectiveness of your ad campaigns, optimize performance, and make data-driven decisions to maximize return on investment.


Keyword Refinement

Keyword refinement involves continuously evaluating and adjusting the selection of keywords used in advertising campaigns to ensure they are highly relevant and effective at reaching your target audience. By identifying underperforming keywords, adding negative keywords, and experimenting with new keyword variations, we can optimize your campaigns for improved ad relevance, click-through rates, and ultimately, conversions.


Negative Keyword Management

Negative keyword management involves identifying and adding irrelevant or undesirable keywords to a campaign's negative keyword list to prevent ads from being triggered by irrelevant search queries. By proactively excluding these terms, we can improve the targeting precision of your campaigns, reduce wasted ad spend, and ensure your ads are shown to the most relevant audience.

Quality Score Monitoring and Optimization

Quality score (QA) monitoring involves regularly assessing the quality score assigned to keywords within an ad campaign based on factors like ad relevance, landing page experience, and expected click-through rate. By optimizing these elements to improve quality score, we can lower costs, increase ad positions, and ultimately enhance the overall performance and effectiveness of your Google Ads campaigns.


Keyword Bid Optimization

Keyword bid optimization is the process of adjusting the maximum amount we are willing to pay for each click on your ads to achieve specific campaign objectives, such as maximizing clicks or conversions while maintaining a target return on investment. By analyzing performance metrics, competition, and budget constraints, we can fine-you’re your keyword bids to ensure you are competitive and effectively allocate your ad spend for optimal results.


Landing Page Optimization

Landing page optimization involves refining the design, content, and functionality of the landing pages that users are directed to after clicking on an ad to maximize conversions and user satisfaction. By aligning landing pages closely with ad messaging, improving loading times, and enhancing the user experience, we can increase the likelihood of conversions and improve the overall effectiveness of your Google Ads campaigns.


Budget Optimization

Budget optimization involves strategically allocating your ad spend across campaigns, ad groups, and keywords to maximize return on investment and achieve your campaign objectives within budget constraints. By continuously monitoring performance metrics, adjusting bids, and prioritizing high-performing areas, we can ensure your budget is allocated efficiently to generate the best possible results from your Google Ads campaigns.

Real-Time Reporting

Tag Tracking Setup

Tag tracking setup involves implementing conversion tracking tags on a website to monitor and analyze user interactions, such as conversions, purchases, or form submissions, that result from Google Ads campaigns. By accurately tracking these events, we can measure the effectiveness of your ads, optimize your campaigns, and attribute conversions back to specific ad clicks, ultimately improving overall ROI.


Detailed Conversion Reporting

Detailed conversion tracking provides granular insights into user interactions beyond simple conversions, allowing us to track specific actions such as purchases, sign-ups, or lead form submissions, and attribute them back to individual ads, keywords, or campaigns. This level of detail enables us to better understand the effectiveness of your ads, optimize your campaigns accordingly, and maximize your return on investment.

Google Ads Performance Dashboard

Our custom-designed Google Ads Performance Dashboard is a visual interface that provides you with key metrics and insights into the effectiveness of your Google Ads campaigns, displaying data such as clicks, impressions, conversions, and cost-per-acquisition. It allows you to monitor campaign performance in real-time, identify trends, and clearly understand the results the campaign is delivering for your business.


Monthly Google Ads Performance Report via Email

Our custom-designed monthly performance email reports provide you with a comprehensive overview of your campaign’s performance, including key metrics such as clicks, impressions, conversions, and cost data, delivered directly to your inbox on a regular basis. These reports enable you to track progress over time, and better understand the results the campaign is delivering.

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