Cook County Farm Bureau® is a non-for-profit, general farm organization created in 1920 by area farmers, businessmen and community leaders to improve science, knowledge, lifestyle and standards of living on the farm and off for its members.
Cook County Farm Bureau® came to us in search of a website that could tell the story of how they are bridging the gap between local farmers and urban consumers. We focused on clear call to actions that would lead to an increase in memberships and simple navigation to help you find the right information, effortlessly.
To ensure that all three of their primary audiences feel at home on their website, we incorporated multiple sections designed to provide contextual content/resources based on the identity a user relates to the most. Primary navigation items such as "Membership", "Ag Literacy & Education" and "Discover Local" also speak to their three primary audiences, making the CCFB website a valuable hub of resources for all of their constituents equally.