GOYA Ministries is a non-profit organization dedicated to radically transforming the slums of Nairobi, Kenya with the love of Jesus Christ. They do this by operating schools for thousands of slum children, feeding programs at each school, medical clinics, job training, sanitation systems, a farm, an orphanage and several churches.
GOYA Ministries
Redesign for ANon-Profit Organization
The Challenge
GOYA Ministries needed a new website that would enable them to tell the story of their organization. As a non-profit organization that relies 100% on donors, it was important for their website to show visuals of the life-change occurring in Nairobi, Kenya. It was also important for their website to make it easy for prospective donors to sponsor a child and manage their sponsorship account online.
Donors In Mind
A blog layout makes it easy for their team to keep donors updated. We also created a special projects page to allow prospective donors to learn about ongoing projects in Kenya.
The Results
GOYA Ministries has accomplished incredible things in the slums of Nairobi, Kenya, but their website and messaging focuses not on what great things THEY have done, but on the stories of the kids, students and lives they are impacting every day. This compelling imagery and content has led to greater engagement from their donors and volunteers.