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Pay Per Click Web Marketing
Only pay for results, like clicks to your website or calls to your business.

Pay-Per-Click—from search ads to retargeting and display—can play a major role in your online marketing strategy.

 

On average, businesses make $2 in revenue for every $1 spent on Google Ads. When you advertise with Google Ads, you're making an investment in your business's future. Plus, with 86% of consumers using search to find local businesses, you can't afford to be missed!

 

But it takes more than buying clicks to succeed—it's also vital to set your account up for success from the beginning, and regularly invest time to monitor ad performance and make adjustments to ensure you are getting the most out of your ad spend. In short, it can take a tremendous amount of time to build and run a Google ad campaign on your own.

 

That's where we come in.

Pay-Per-Click—from search ads to retargeting and display—can play a major role in your online marketing strategy.

 

On average, businesses make $2 in revenue for every $1 spent on Google Ads. When you advertise with Google Ads, you're making an investment in your business's future. Plus, with 86% of consumers using search to find local businesses, you can't afford to be missed!

 

But it takes more than buying clicks to succeed—it's also vital to set your account up for success from the beginning, and regularly invest time to monitor ad performance and make adjustments to ensure you are getting the most out of your ad spend. In short, it can take a tremendous amount of time to build and run a Google ad campaign on your own.

 

That's where we come in.

Our Approach

PLAN

 

 

  • Our team of web marketing experts, along with your strategist, will work with you to understand your primary goals and develop a plan for your PPC advertising that will make the most of your investment. Our objective in this first step is always to deeply understand your goals, which then informs how our team tackles keyword research and competitive analysis.
     

DEVELOP

 

  • Once the plan is in place, our web marketing team will setup your account with appropriate campaign and ad group division, develop compelling ads that represent your brand, and set your daily budget. Setting campaign location targets, building keyword lists, and creating and testing conversion tracking tags are all part of this step in the process. 

LAUNCH

 

  • Once your account setup is complete, we launch your campaigns to start the learning phase. The first 30 days of running a new campaign are crucial to its long-term succes, and it's during this first month that our team is monitoring performance, evaluating Google recommendations and preparing for the optimization stage. 

 

OPTIMIZE

 

  • After the first 30 days, our team has enough data to start the optimization phase. From this point forward, our team monitors your campaign(s) closely to ensure that your ads are being placed in front of the right people, fine-tuning along the way to get the most out of your investment. Account maintenance, negative keyword management, conversion monitoring and more is all part of our process to set your paid ads investment up for long-term success.

We are a Google Partner

We are certified by Google to provide the most advanced pay-per-click marketing services available!

 

Paid Ad Plan Options

Creating a Google Paid Ad Plan is a unique process for most businesses. Our recommendations for your business rely heavily on factors such as ad spend budget, average cost per click in your industry, and number of products, services, and locations of focus.

 

While the majority of the work and service included in each plan outlined below is consistent, the scale of the campaign truly depends on how far your ad spend budget can stretch without negatively impacting the performance of each campaign within your plan. Your Website Strategist will work with you to determine which of the following plans works best for your overall goals.

Launching

This package represents a plan offering foundational features and budget-friendly options for businesses looking to reach new customers searching for your products and services through Google Ads.

 

  • Up to 2 Campaigns

  • Up to 4 Ad Groups

  • 2 PPC Landing Pages Included

  • No Seasonality

  • Basic SEO Recommended

  • No Setup Fee

Monthly Maintenance Fee

30% of Ad Spend* 

*$350 Minimum Mangement Fee

Growing

This package is a suited for businesses ready to grow their advertising efforts with Google Ads, with advanced targeting options, ad formats, and budget flexibility that allow you to reach even more potential customers that are searching for your products and services.

 

  • Up to 4 Campaigns

  • Up to 12 Ad Groups

  • 3 PPC Landing Pages Included

  • Seasonal Ad Spend Schedule

  • Standard SEO Recommended

  • No Setup Fee

Monthly Maintenance Fee

30% of Ad Spend* 

*$600 Minimum Mangement Fee

Expanding

This plan is tailored for established businesses looking for comprehensive and high-impact advertising strategies on Google Ads, with advanced features designed to maximize customer reach to help you expand.

 

  • Up to 10 Campaigns

  • Up to 20 Ad Groups

  • 4 PPC Landing Pages Included

  • Seasonal Ad Spend Schedule

  • Comprehensive SEO Recommended

  • No Setup Fee

Monthly Maintenance Fee

30% of Ad Spend* 

*$1,000 Minimum Mangement Fee

INCLUDED IN ALL PLANS
  • Establishing Goals

    Defining clear and measurable objectives that align with your overall marketing strategy, such as increasing website traffic, generating leads, or boosting online sales. By setting specific goals, we can track progress, evaluate campaign performance, and make data-driven adjustments to optimize your Google Ads campaigns for success.

  • Keyword Research

    Identifying relevant search terms or phrases that potential customers are likely to use when searching for your products or services. This process typically includes analyzing search volume, competition, and relevance to your products or services.

  • Competitive Analysis

    Examining the advertising strategies and performance metrics of your competitors. Often this includes analyzing a competitors ad copy, targeting methods, and budget allocation, to identify strengths, weaknesses, and opportunities for maximizing your campaigns.

  • Audience Analysis

    Studying the characteristics, behaviors, and preferences of your target audience. We utilize data such as demographics, interests, online activities, and purchase history to create highly targeted ad campaigns that resonate with specific audience groups, ultimately maximizing engagement, conversions, and return on ad spend.

  • Cost Per Click (CPC) Research

    Analyzing the average bid prices for keywords relevant to your business. We consider factors such as industry survey data, competition, search volume, and quality score, to determine the potential cost of acquiring qualified customers.

  • Cost Per Conversion Research

    Analyzing data related to user actions taken after interacting with your ads, such as purchases, sign-ups, or form submissions, to understand which keywords, ad copy, targeting criteria, and landing pages are most effective at driving results.

  • Geographic Targeting

    Setting the location(s) where your ads should be shown, based on factors such as country, region, city, zip code or even radius around a specific location.

  • Ad Extensions

    Ad extensions expand the information displayed in an ad, providing additional details like phone numbers, links to specific pages, or location information to enhance an ads visibility and relevance.

  • Conversion Tracking

    Conversion tracking allows us to measure the effectiveness of your ad campaigns by tracking specific actions that users take after clicking on an ad, such as making a purchase or submitting a lead form.

  • Building Audiences

    Creating customized groups of users based on various factors such as demographics, interests, behaviors, and interactions with a website.

  • Campaign Setup

    Performed for each campaign in your plan, this process involves specifying parameters such as campaign type, budget, targeting settings, ad groups, keywords, and ad creatives to align with the your goals and target audience.

  • Ad Group Setup

    Performed for each campaign in your plan, this process involves organizing and grouping related keywords and ad copy within a campaign to target specific themes or audience segments, allowing for more precise targeting and ad relevance.

  • Account Management

    Overseeing and optimizing the various components of your Google Ads account. Effective account management requires continuous monitoring, analysis, and strategic adjustments to ensure optimal performance and return on investment from your Google Ads campaigns.

  • Ad Copy Optimization

    Refining the text and messaging within ads to improve their relevance, click-through rates, and overall performance.

  • Conversion Monitoring

    The process of tracking and analyzing user actions on a website, such as purchases, sign-ups, or lead form submissions, and attributing them back to specific ad interactions.

  • Keyword Refinement

    Continuously evaluating and adjusting the selection of keywords used in advertising campaigns to ensure they are highly relevant and effective at reaching your target audience.

  • Negative Keyword Management

    Identifying and adding irrelevant or undesirable keywords to a campaign's negative keyword list to prevent ads from being triggered by irrelevant search queries.

  • Quality Score Monitoring and Optimization

    Regularly assessing (and improving if needed) the quality score (QA) assigned to ads within campaign ad group(s) based on factors like ad relevance, landing page experience, and expected click-through rate.

  • Keyword Bid Optimization

    The process of adjusting the maximum amount we are willing to pay for each click on your ads to achieve specific campaign objectives, such as maximizing clicks or conversions while maintaining a target return on investment.

  • Landing Page Optimization

    Refining the design, content, and functionality of the landing pages that users are directed to after clicking on an ad to maximize conversions and user satisfaction.

  • Budget Optimization

    Strategically allocating your ad spend across campaigns, ad groups, and keywords to maximize return on investment and achieve your campaign objectives within budget constraints.

  • Tag Tracking Setup

    Implementing conversion tracking tags on your website to monitor and analyze user interactions (such as conversions, purchases, and form submissions) that result from Google Ads campaigns.

  • Google Ads Performance Dashboard

    A real-time visual interface that provides you with key metrics and insights into the effectiveness of your Google Ads campaigns, displaying data such as clicks, impressions, conversions, and cost-per-acquisition.

  • Monthly Performance Report via Email

    Our custom-designed monthly performance email reports provide you with a comprehensive overview of your campaign’s performance, including key metrics such as clicks, impressions, conversions, and cost data, delivered directly to your inbox on a monthly basis.

  • Detailed Conversion Reporting

    Granular insights into user interactions beyond simple conversions, allowing us to track specific actions such as purchases, sign-ups, or lead form submissions, and attribute them back to individual ads, keywords, or campaigns.

Interested in learning even more about why our team includes each one of the plan features listed above? Click here. 

Contact Us About Our PPC Services
Launch - Grow - Expand
Search Ads
  • Show up in Google search results when users search for the services you provide
  • Setup location extension to be seen in the map results
  • One-step Click-to-Call conversion opportunities
  • Increase brand awareness
Search Engine Optimization (SEO)
  • Increase visibility for your properties with organic search optimization
  • Rank for keywords related to your business
Review Generation
  • Boost your local SEO with online reviews
  • Build a great reputation online for future clients
Trusted By
  • Baxter's American Grille
  • Contractors Disposal
  • Eureka College
  • Prairie Signs
  • Schmidy's Machinery
  • TN Valley Pools
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